The Precious Cut

At Precious, we believe that a diamond’s beauty is without doubt its delicate relationship with light. We believe you will have already heard of the 4 C’s – Colour, Clarity, Carat and Cut.  In your diamond, the first three of these, Colour, Clarity and Carat were each determined millions of years ago by the forces of nature.

However, Cut, the last of these characteristics, is quite unlike the others. The Cut of a diamond is not decided by nature, but by the hands of the craftsman as he works the rough stone into a piece of rare and eternal beauty. Through the finest-cut diamonds light is free to shine, to sparkle and to disperse into its colourful potential. This is why the finest-cut diamonds are the most beautiful.

At Precious we believe in Cut so strongly that we developed our own Cut: the Precious Cut.

Because Cut is the only ‘C’ that nature does not determine it is in the all important Cut that perfect diamonds are created. It is the Cut that releases a diamond’s true and everlasting beauty and sparkle. At Precious we pride ourselves on our exquisite Round Brilliant Cut quality.

Diamond Cut Pyramid

Consider the following three levels of cut quality: If 1000 diamonds were viewed in Ireland the likelihood is only ten of these would be of ‘Hearts and Arrows’ quality and only one will be of Precious Cut standard.

Our exquisite Precious Cut quality ensures that all our diamonds perform perfectly. Our diamonds possess the extremely rare and extraordinarily beautiful ‘Hearts and Arrows’ effect. But why not take “Hearts and Arrows” to the next level?

Our diamond’s proportion and symmetry provide inimitable depth and sparkle. Our precise cutting combined with our high quality of polish means Precious Diamonds illustrate their full shine, sparkle and stunning potential.

This is why Precious Diamonds are so beautifully distinct.

Place three diamonds in front of you, with only one of Precious Cut Quality, we guarantee the Precious Cut Beauty will be clearly visible to your own naked eye.

We are the only Diamond House in Ireland to possess a state-of-the-art Diamond Jewellery – Beauty Evaluator which allows you to clearly see how your diamond performs and to compare one diamond’s performance with another.